Dr Pickles started humbly in 2010 when co-founders, tattoo enthusiasts and above all, brothers Luke and Xenon Soden noticed that due to a lack of an alternative, people with fresh tattoos were applying nappy rash cream, or petroleum jelly filled ‘paw paw’ ointments (which contained less that 2% papaya) to treat their fresh artwork.

With neither product being tailored to healing a delicate fresh tattoo, Xenon and Luke started researching the best way to heal their artwork.

Fuelled by the passion to deliver a high-quality Australian made product to their community, the brothers worked hard to create Dr Pickles’ first signature product: the Original Formula Tattoo Balm.

The business started very humbly, however innovative thinking and hard work soon positioned Dr Pickles as industry trailblazer and paved the way for Dr Pickles products to be retailed in tattoo studios, barbers, pharmacy, selling in Woolworths and distributing world-wide.

About Us

Dr Pickles whole range of products are cruelty free, paraben free, all natural and made in our hometown of Brisbane, Australia.

Our apparel range follows our brand culture with all garments being ethically sourced, made from superior fabrics and logos being stitched or printed with merchandise longevity in mind.

We are passionate about providing a vegan friendly* and cruelty free solutions for our community. All of Dr Pickles products are produced cruelty free and ethically - made by hard working Australians and we have never, and will never, test on animals.

The team behind the Dr Pickles brand is honest, hard-working and fun. We are Australians supporting other Australians and having a laugh along the way.

You can be certain when purchasing from Dr Pickles that you will experience our integrity and passion along with our superior products.

*The Original Tattoo Balm contains a small amount of beeswax, Dr Pickles have since created a Vegan Tattoo Balm alternative.

Our Management Team

Xenon Soden

The Boss

Carolina Assis

Operations Manager


Liam Ramsingh

Sales and Business Development
Manager - 0423 702 554


Samara Nilsson

Marketing Manager